The Power of Colocation: How It Supports Your Business's Critical Data

If you are wondering what colocation means in business, you are not alone. It’s a technical term that most people outside of data management circles are unfamiliar with. Colocation services are businesses—data centers—that offer space on their servers to store the data of other businesses. 

This external storage in a professionally managed center helps businesses protect their data and ensure they can access it even in the case of a disaster. Utilizing data center colocation is a smart business move for most organizations. It keeps your data safe in ways that just aren’t possible for small businesses to manage on their own. 

If you have questions about business data center solutions, we encourage you to get in touch with our specialists at WOW! Business. We are standing by to assist you! 

What Are the Benefits of Colocation? 

Colocation services offer a variety of benefits to businesses big and small, including: 

Improved Security 

Colocation solutions are businesses, which means they need to protect customer data—arguably more than any other type of business. That naturally means that managed data center services maintain the highest levels of security at levels that would be difficult to replicate for small businesses. If you want your data secured, business colocation is the way to go.  

Better Reliability 

Offsite data storage carries the advantage of improved reliability over managing your own data. Enterprise data management employs all the features necessary to always keep your data available. These data centers employ highly-trained professionals around the clock to keep their centers operational. 

You can understand this focus from running your own business—it’s vitally important to operate when your customers expect you to operate, and for enterprise colocation, that’s 24/7, 365 days a year. 

Increased Scalability 

The vast majority of businesses aim to grow and scale up. However, maintaining your own servers and storing all of your data makes scaling up require investing in more storage, technology, and staffing. It’s difficult to devote financial resources to this approach, especially for small businesses. 

Colocation services solve this problem by providing as much or as little cloud colocation as necessary. Whether your business grows or shrinks, data center colocation can adapt quickly to your needs—and you only pay for what you need at the moment. Economies of scale are one of the great colocation advantages because they keep costs down for all businesses that utilize the service. 

How Are Colocation Data Centers Essential for Business Growth? 

Colocation benefits can be significant. Colocation services deliver advantages that are essential for business growth, including: 

Reduce Costs 

Data storage is expensive, and the need for data storage is only likely to increase in the coming years. While you could budget for a modest amount of data storage on-site, it becomes increasingly difficult to pay for more and more data storage. 

Data center colocation keeps your data storage costs reasonable over the long term. You only pay for what you need and colocation services are motivated to keep costs down for your business to retain you as a client. 

Minimize Complexities 

Data center colocation simplifies data management for any organization that employs it. Instead of having to develop your own processes to store, manage, update, and protect data, the colocation service provider does it for you. Once you are plugged into their system, it becomes much simpler to manage your data. 

Better Performance 

Competition is fierce and your business needs to maintain optimal performance to succeed. Data center colocation services are also businesses and are similarly motivated to excel. That’s why they provide industry-leading performance for clients like you. Data transfers, storage, and security are all optimized by the service so you can focus on your business. 

Redundant Power and Cooling Systems 

One of the major challenges of storing and collecting data is keeping it safe, available, and operational. Power outages shut off access. Servers generate significant heat, which can damage their components and lead to data loss. Colocation services are well-equipped to protect your data from such risks. They maintain redundant power sources and the latest cooling technologies to keep things running smoothly. 

Expert Technical Support 

Expert technical support is expensive to employ—too expensive for many small businesses. Instead of having to employ your own tech experts, you can rely on your data center colocation service provider to do it for you. When you need help with an issue, all you have to do is call or message the service provider and they will put their tech experts to work on the issue. 

Contact Us Today to Discuss Data Center Colocation Options 

Ready to strengthen your business's critical data infrastructure? Contact us to learn how our data centers and colocation services can provide the security, reliability, and scalability your company needs.